City · Beach resort
Agadir
Use Agadir as a base, not a destination. Drive 40 minutes north to Taghazout for the real coast.
Agadir is Morocco's package-holiday capital — a modern, resort-lined bay rebuilt from scratch after the devastating 1960 earthquake. It's not for culture-seekers; it's for sun, sand, and a gentle entry to the country. The marina and the hilltop kasbah ruins are the highlights.
A short history
The 1960 Agadir earthquake (moment magnitude 5.7) killed over 12,000 and levelled the city. What stands today is an almost entirely new-build city — wide boulevards, concrete resorts, and a reconstructed kasbah viewpoint. Souss-Massa National Park nearby protects the last wild northern bald ibises.
The editor's guidance
Best for
- Coastal seekers
The ledger
- Tier
- UNESCO · GOLD
- Match
- 92/100
- Best season
- All year
- Why shown
- Editorial flagship · Written by the UseMorocco editors